![]() ![]() It is here that Guild began to attract the biggest artists of the day, and the company attained a high level of market credibility. By late 1956, the company had outgrown its 1500-square-foot loft in NYC and moved across the Hudson River to a factory in Hoboken, New Jersey. The partnership disintegrated shortly thereafter, leaving Al Dronge to bring the company into its powerful adolescence.ĭronge hired the right people from around the world to build the first guitars. ![]() Guild hired from the group of craftsmen and received expert input from the session guitarists on building better instruments. Co-founded by a former Epiphone executive, George Mann, and a music store owner, Alfred Dronge, Guild set up shop in 1952 in New York City, amid both session jazz guitarists and the craftsmen from the Gretsch and Epiphone factories. In the 1950s, Gibson acquired its chief competitor Epiphone, and in many ways Guild emerged as a high-quality alternative to those two companies. It was created, went through a strong but turbulent adolescence, experienced marriage, blended families, loss and rebirth. The Guild Company has lived the gamut of human experience. A vintage Guild is an American guitar with an American guitar story.
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